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Loves Data | Google Analytics, Google Ads, Tag ManagerMore \n{.end}\n \n\n 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View Course Featured Articles Featured Articles Key Events in Google Analytics 4 (GA4) Okay, now you’re probably wondering – What are Key Events in Google Analytics? How are they different from conversions? How will the change to Key Events impact my metrics and reporting? And is there anything I need to be doing? In this article, we will answer all these questions and more. Let’s jump in! Read More → Google Ads Tutorial 2024 One of the advantages of Google Ads is being able to show your message to someone when they’re actively searching. This means you can promote your product, service, or offer at the exact moment someone is looking for an answer to their problem. Whether you're looking to increase sales, generate leads, or drive website traffic, it’s likely Google Ads will be an important part of your advertising strategy. Read More → The Ultimate Google Analytics Glossary – 2024 Edition Understand the most important Google Analytics 4 (GA4) terminology. Think of this as your Google Analytics 4 (GA4) dictionary , your quick-reference guide to using your reports in GA4, say hello to the Google Analytics Glossary. Read More → Consent Settings in Google Analytics 4 (GA4) Consent Settings have been introduced in Google Analytics. These settings include ad measurement and ad personalization consent signals, which determine how data can be used that is collected into Google Analytics. Read More → How to track PayPal in Google Analytics 4 (GA4) The best way to track PayPal transactions into Google Analytics 4 (GA4) is by sending details about the individual user (using their Client ID) to PayPal and then sending confirmed sales back into Google Analytics. This allows us to see transactions, along with their acquisition channels and other behavior inside our reports. Read More → Guide to Attribution Models in Google Analytics 4 (GA4) Let's say someone clicks on the ad you’re running on Google, they browse around and then they leave your website. A day passes and they click through to your website from LinkedIn. Then another day passes before they click through from one of your email campaigns. This time they convert. So the question is – which of these marketing channels should the conversion be attributed to? Google? LinkedIn? Or your email? Read More → Calculated Metrics in GA4 (Google Analytics 4) In this post, you’re going to learn why Calculated Metrics are important and how they can help you be more accurate in the way you report...